Classic Sofa’s in-house craftsmen and interior designers—which includes the company’s own president—customize the furniture-making process every step of the way… [W]hat the company is most proud of is its quick lead times. After receiving the fabric, it can produce and deliver completed projects in three to four weeks, compared to the average 12 to 16 weeks for competitors. “It’s unheard of in our industry. It’s a very fine-tuned machine because we have the right people working on the projects: getting materials in, for example, so projects get delivered quickly.”